— MARYLAND LAW FIRMS —
Maryland law firms are invisible to AI. Here’s what that’s costing you.
Our pilot audit of 46+ firms in Baltimore-Towson found an average AI visibility score of 7–15 out of 100. When someone asks ChatGPT to recommend a lawyer, most Maryland firms aren’t named. Not because they’re not good — because their signals are missing.
— THE MAKIF-46 FRAMEWORK —
Five layers. 46 signals. One score.
The MAKIF-46 framework scores your law firm across every dimension that AI systems use to decide whether to cite you. Each layer is weighted by its empirical impact on citation rate, based on the KDD ’24 GEO research from Princeton and Columbia.
Trust
HTTPS, page speed, Core Web Vitals, and domain authority signals that AI crawlers use to assess whether a source is safe to cite.
Entity
How clearly your firm is identified as a distinct, real-world entity — schema markup, Google Business Profile, NAP consistency across directories.
Retrieval
Whether AI crawlers can access and index your content. Robots.txt configuration, sitemap freshness, and AI-crawler-specific access rules.
Citation
Content signals that cause AI to quote your firm: sourced statistics, BLUF formatting, FAQ schema, Maryland statute references.
Measurement
Baseline query tracking across ChatGPT, Perplexity, and Google AI so score changes are observable and attribution is clear.
— PRACTICE AREAS —
AI visibility by practice area
Each practice area has different query patterns, client personas, and signal gaps. Select your practice area for a targeted analysis.
Criminal Defense
LiveDUI, assault, drug charges. Highest AI query volume in Maryland.
View analysisPersonal Injury
LiveCar accidents, slip-and-fall, wrongful death. High-value AI search intent.
View analysisFamily Law
Divorce, custody, support. Emotionally-driven AI search behavior.
View analysisEstate Planning
Wills, trusts, probate. Trust signals matter most in this practice area.
View analysisImmigration Law
Visa, asylum, naturalization. Multilingual entity signals required.
View analysisBusiness & Corporate
Formation, contracts, litigation. B2B AI query patterns.
View analysisReal Estate Law
Transactions, title, zoning. Local entity signals dominate.
View analysisEmployment Law
Discrimination, wage disputes, wrongful termination.
View analysis— PILOT DATA —
Baltimore-Towson pilot findings
In our Baltimore-Towson pilot, the average law firm scored 7–15 out of 100 on the MAKIF-46 framework. The three most common failing signals were:
Missing or misconfigured schema markup
82% of audited firms had no LegalService schema. Without it, AI systems cannot identify the firm's practice area or service geography.
No AI crawler access
Over half of audited firms blocked major AI crawlers via robots.txt — often inherited from outdated SEO configurations that treated all bots as threats.
Entity not disambiguated in Google Business Profile
Inconsistent NAP data across directories, missing GBP categories, and unlinked website URLs prevent AI from resolving the firm as a distinct entity.
— FAQ —
Common questions
Which law firms benefit most from GEO?
Any firm competing in high-intent local search — criminal defense, personal injury, family law, estate planning. These are the exact queries where AI is already making recommendations.
Does my law firm need a website redesign to improve AI visibility?
No. AI visibility is about signals, not aesthetics. The MAKIF-46 Audit identifies which signals are missing — most fixes are schema markup, content structure, and directory consistency, not design.
Will GEO work for small practices?
Yes, and small firms often benefit most. Larger firms have more resources but also more legacy SEO infrastructure that wasn't built for AI. A single-attorney DUI practice with clean entity signals can outrank a 50-attorney firm with zero schema markup.
How does MAKIF measure AI visibility?
We run your firm against a set of practice-area-specific queries across ChatGPT, Perplexity, and Google AI. We score citation rate, citation quality (named vs. generic mention), and competitor presence. This becomes your baseline MAKIF-46 score.
What makes MAKIF different from a traditional legal marketing agency?
Traditional agencies optimize for Google rankings. MAKIF optimizes for AI citation. The signals are different, the methodology is different, and the measurement is different. We built our 46-signal framework specifically around the KDD '24 GEO research by Princeton and Columbia University.
— GET STARTED —
Book a free 15-minute call to see where your firm stands.
We’ll run a quick review of your current AI visibility signals and tell you exactly what’s missing. No pitch. No obligation.
Book your free call