— KNOWLEDGE —
Research & insights on AI visibility.
Everything we know about GEO, sourced from KDD'24 research, market data, and our own audits of the Towson market.
Why Most Local Businesses Score Zero on AI Visibility — And What It Costs Them
We scored a sample of local businesses in the Baltimore–Towson area and found the average AI visibility score was 0 out of 100. Not low. Zero. Here's what that means and why it's happening.
By Ashton Ellis
Read →The 46 Signals That Determine If AI Recommends Your Business
When ChatGPT decides whether to recommend your business, it isn't checking your Google ranking. It's pulling from a system that operates on a completely different set of signals — and most businesses have optimized for none of them.
By Ashton Ellis
Read →AI Search in 2026: What Every Local Business Owner Needs to Know
You don't need to understand how AI works. You need to understand what it means for your business. Half of all consumers now use AI-powered search. Here's the short version of what that means for you.
By Ashton Ellis
Read →How to Check If ChatGPT Recommends Your Business (And What to Do If It Doesn't)
This takes ten minutes. You need ChatGPT, Perplexity, and Google — and you need to be honest with yourself about what you find. Here's the exact process.
By Ashton Ellis
Read →GEO vs SEO: Why Strong Google Rankings Don't Mean AI Will Recommend You
"We already have SEO." It's the most common thing we hear. Here's the problem: what ranks well in Google doesn't necessarily get cited by ChatGPT. In some cases, traditional SEO techniques actively undermine AI visibility.
By Ashton Ellis
Read →AI Visibility for Law Firms: What We Found Auditing the Towson Legal Market
We picked law firms for a specific reason. Legal services is one of the highest-intent, highest-trust categories in local search. When we scored Towson-area law firms for AI visibility, the results were stark enough that we built an agency around what we found.
By Ashton Ellis
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