— KNOWLEDGE —
Research & insights on AI visibility.
Everything we know about GEO, sourced from KDD'24 research, market data, and our own audits of the Towson market.
Why Most Towson Law Firms Score Zero on AI Visibility — And What It's Costing Them
We audited 46+ Towson-area law firms and found the average AI visibility score was 7-15 out of 100. Here's why most law firms are invisible to ChatGPT, Perplexity, and Google AI — and what it's costing them.
By Ashton Ellis
Read →The 46 Signals That Determine Whether AI Recommends Your Law Firm
When ChatGPT decides whether to recommend your law firm, it isn't checking your Google ranking. It's evaluating 46 distinct signals across 5 layers — and most Maryland law firms have optimized for none of them.
By Ashton Ellis
Read →AI Search in 2026: What Every Maryland Law Firm Owner Needs to Know
28% of legal search queries now trigger an AI Overview in Google. AI-referred traffic converts at a meaningfully higher rate than conventional search — between 1.2x and 4.4x depending on industry. Half of all consumers now use AI-powered search to research lawyers before calling.
By Ashton Ellis
Read →How to Check If ChatGPT Recommends Your Law Firm (And What to Do If It Doesn't)
This takes 15 minutes. You need ChatGPT, Perplexity, and Google — and you need to be honest about what you find. Here's the 7-prompt test every Maryland law firm should run today.
By Ashton Ellis
Read →GEO vs SEO for Law Firms: Why Your Google Rankings Don't Mean AI Will Recommend You
KDD '24 research found only 12% of AI-cited URLs overlap with Google's top 10. Your law firm can rank #1 for 'DUI lawyer Towson' and be completely invisible to ChatGPT.
By Ashton Ellis
Read →AI Visibility for Maryland Law Firms: What We Found Auditing 46+ Towson Firms
We used the MAKIF-46 framework to score 46+ Towson-area law firms across criminal defense, personal injury, family law, estate planning, and other practice areas. The findings were consistent — and troubling.
By Ashton Ellis
Read →Why Towson DUI Lawyers Aren't Showing Up in AI Search — A Practice Area Deep Dive
We tested 7 buyer-intent DUI queries across ChatGPT, Perplexity, and Google AI. Not a single Towson DUI attorney was cited for any of them. Here's why — and what content would change it.
By Ashton Ellis
Read →Why Maryland Personal Injury Firms Lose AI Citations Despite Top Google Rankings
Maryland personal injury firms collectively spend over $5M/month on SEO. Most are invisible in AI search. The reason is a specific Maryland law most national-template firm sites get wrong.
By Ashton Ellis
Read →The Maryland Estate Planning AI Visibility Gap (And Why It Won't Last)
Estate planning has the lowest AI search competition of any law practice area. A Maryland firm that publishes correctly structured content can dominate AI citations in this market within 90 days — but the window closes once a competitor moves.
By Ashton Ellis
Read →