— AI ENTITY PERCEPTION —
AI systems have already formed a belief about your business. Most of the time, it's incomplete.
MAKIF measures how AI retrieval systems currently represent your business — and builds the entity signals that cause them to recommend you with confidence. Tested across every platform that matters.
Deployed in the Baltimore–Towson market · Results delivered in 5 business days
Towson Family Dental
AI Visibility Score
Audit Framework
46 signals evaluated
— THE SHIFT —
Search changed. Most businesses don't know it yet.
When someone asks ChatGPT to recommend a lawyer, a contractor, or a financial advisor — AI doesn't show a list of links. It picks a name. Most businesses aren't in the conversation.
80%+
of Google searches now end without a click to any website — AI answers the question instead
Source: SparkToro / Datos, 2026
0 / 100
Average AI visibility score for local businesses in our pilot market — Towson, Maryland
Source: MAKIF Audit Data, 2025
50%
of consumers now use AI-powered search — and the businesses getting cited aren't the ones with the best SEO
Source: McKinsey, 2026
— WHAT IS GEO? —
Generative Engine Optimization (GEO): the new discipline of AI visibility.
Generative Engine Optimization is the practice of making your business visible inside AI-generated answers — the responses produced by ChatGPT, Perplexity, and Google AI Overviews when someone asks a recommendation question. Traditional SEO earns you a position in a ranked list of links. GEO earns you a name in the answer itself.
The distinction matters because over 80% of Google searches now end without a click, and a growing share of discovery happens entirely inside AI chat interfaces. Research published at KDD '24 by Princeton and Columbia University researchers established the first formal framework for Generative Engine Optimization and found that the signals driving AI citation — sourced statistics, direct-answer content, entity clarity — are entirely different from traditional SEO ranking factors. Most local businesses have optimized for one system and have zero presence in the other.
— THE PROCESS —
How we actually do the work.
Five steps. The first three are the audit. Steps four and five are optional — for clients who want us to fix what we find.
Scored across ChatGPT, Perplexity & Google AI.
Book Your Audit
Fill out a short intake form with your business details and up to 3 competitors. We research your current AI footprint before we ever talk — so the audit is specific to your market, not a generic checklist.
You get
- ✓Booking confirmation within 24 hours
- ✓Pre-audit questionnaire tailored to your industry
- ✓Competitor selection (up to 3 businesses)
We Score Your Business
We evaluate your AI visibility across 46 signals in five layers — Trust, Entity, Retrieval, Citation, and Measurement — testing every major platform: ChatGPT, Perplexity, and Google AI. The result is not just a score — it's a structured map of how AI systems currently represent your entity and what's preventing them from recommending you.
You get
- ✓Full MAKIF-46 scored PDF report with your overall rating
- ✓Layer-by-layer breakdown with individual signal scores
- ✓Competitor benchmark: where you rank and why
Results Walkthrough Call
A 30-minute call where we walk through every finding. No jargon, no sales pitch — a clear explanation of where you stand, why it matters, and which gaps have the most leverage. You leave with a full action plan whether you work with us or not.
You get
- ✓Prioritized action list ranked by impact and effort
- ✓Plain-English explanation of every failing signal
- ✓Full action plan — yours to keep, whether you work with us or not
We Fix the Gaps
OptionalWe do the work your audit identified. Schema markup, content restructuring, entity building, citation signals — executed in the order that moves your MAKIF-46 score fastest. We re-score at 30 days so you can see exactly what changed.
You get
- ✓Schema & structured data implementation
- ✓Content restructured for AI extraction
- ✓Entity and citation signal building
- ✓30-day re-score — documented proof of what moved
Ongoing Visibility Strategy
OptionalMonthly strategy, score monitoring, and citation building. As AI search evolves, your strategy evolves with it. We track your MAKIF-46 score over time and adjust priorities based on what's moving.
You get
- ✓Monthly MAKIF-46 score report with trend data
- ✓New citation and entity signals each month
- ✓Strategic adjustments as AI platforms update
MAKIF Pilot Audit Data · Baltimore–Towson · 2025
Source: MAKIF Audit Data, Towson MD Pilot, 2025 · Read the full findings →
— COMMON QUESTIONS —
Everything you need to know.
— KNOWLEDGE —
The science behind AI visibility.
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