THE AUDIT

Analyze your brand. Know exactly where you stand.

46 signals. Scored across every major AI platform.

  • AI Visibility Score (0–100) across 46 signals
  • Five-layer MAKIF-46 Framework assessment
  • Competitor citation comparison (up to 3 competitors)
  • Structured data & schema markup review
  • Entity presence evaluation (Google Knowledge Graph)
  • Prioritized action report — ranked by impact
  • 30-minute results walkthrough call with Ashton
MAKIFSample Report

[Local Business]

34/100

AI Visibility Score

ChatGPT
Perplexity
Google AI

Audit Framework

46 signals evaluated

Sample MAKIF-46 report

— THE FRAMEWORK —

What the audit actually measures.

46 signals. 5 layers. Each one a different reason AI systems do — or don't — recommend your business. Click any layer to explore.

The MAKIF-46 Framework measures more than visibility — it assesses entity perception: how AI retrieval systems currently represent your business, how confident they are in that representation, and what signals are missing that cause them to recommend a competitor instead of you. Each of the 46 signals maps to a specific stage in how AI systems move from finding your content to confidently naming your business in a generated answer.

05MEASUREMENT6 signals04CITATION11 signals03RETRIEVAL10 signals02ENTITY10 signals01TRUST9 signals

Trust

Does AI see your business as a credible source?

Before any AI system recommends your business, it asks one question first: is this source trustworthy? The Trust layer checks whether your content demonstrates real expertise, whether an author takes responsibility for what's written, whether your site is transparent about who you are — and whether your content actually helps people instead of just trying to rank.

Think of it like a Yelp review. If a restaurant has no photos, no responses to reviews, and a vague description — you probably skip it. AI systems make the same gut-check. Businesses that look legitimate get cited. Businesses that look thin or generic get ignored.
Author expertise signals
E-E-A-T compliance
Content helpfulness score
Source citation quality
About & contact clarity
Review signal presence
Avg. score
78/100